Torsk Aquavit
Distilled Scandinavian spirit aquavit, the drink of Vikings![](https://freight.cargo.site/t/original/i/7f589e3dc235aa16d973c80d05e1d997c83f187baafb9eef3df2c97d69df06e3/Aquavit-hero.jpg)
Category
Branding
Packaging
Multicultural
Deliverables
Custom Logo
Packaging
Social Media
Credit
Sean Bacon
Bradford Prairie
Overview
Torsk is a Norwegian aquavit spirit distilled from barley. It has a dominant flavor of caraway seeds and other aromatics like citrus peel and whole spices. Torsk is a truly unique triple pot distilled drink which brings you the authentic essence of Norway.
The brand takes a strong and clean approach to the beverage industry. Torsk targets middle to upper income male consumers, ages 25-55, looking for a unique and fun alternative.
Solution
To effectively communicate the rugged, viking personality of the brand, I used Norse typeface inspired by nordic epigraphy. Distinguished by their sharp angles and almost rune-like shaped letterforms, it brings a sense of mystery and strength to the project. I combined it with geometric sans-serif typeface Neutraface, which has a clean texture, giving the brand a balanced feel.
An earthy palette of natural browns with a distinctive teal complement the dominant black figures of viking longboats. The brand expresses its unique and authentic roots with an attractive identity and down-to-earth visuals.
01/
Design Process
![](https://freight.cargo.site/t/original/i/ab18c3eceb7ab71a3e8b409899f2bc075930f41bf5b2340a8f33e5aaa0379c65/Torsk-process-shot-3701.jpg)
02/
Moodboard
![](https://freight.cargo.site/t/original/i/27a2cba11df6a942bfde8a8d0b222f84cde087946003f4a7fd5080ba4f4836d0/Aquavit-moodboard_v12-FINAL-final-small.jpg)
03/
Logotype
Drawing inspiration from the art and symbols of the Viking era, I hand-sketched a logo that captured the adventurous spirit of the brand. Incorporating elements such as runes and the distinctive figures of Viking longboats, I created a modern logo that pays homage to the rich history and mythology of the Viking era.
04/
Packaging Design
![](https://freight.cargo.site/t/original/i/9284d6c71b191f0df7518fb23d5fc54fa05368cc36dd3ce3c080becbb55fa2ed/Torsk-065-Edited-for-legacy-4600-t.jpg)
![](https://freight.cargo.site/t/original/i/7dd28c74de91dba5e08fdc4cc4033b740893f22a7f0c44d737b3d1fb3b39f6d8/Torsk-018-for-legacy.jpg)
![](https://freight.cargo.site/t/original/i/a1a74780e41525d4307aac3fde9ff3c7267220b59fcda301ce8457a42cd7a55c/Torsk-074-for-legacy.jpg)
05/
Social Media
![](https://freight.cargo.site/t/original/i/aefccb8ab92d034fba763163a069749ea827f5405d813b8168195707079f1c95/Frame-22_031023_2x.png)
![](https://freight.cargo.site/t/original/i/e8ab68170c8c87dc1fd43c406cc899e904ba22730003298d2eeeba2de7b732db/Frame-21_031023_2x.png)