Avicia Jewelry

Fresh, distinctive and modern jewelry line

Deliverables

Branding
Mobile app
Website

Credit

Sean Bacon
Bradford Prairie

Overview

Avicia is a modern jewelry brand known for its unique designs and attention to detail, which is evident in the quality of the materials used and the intricacy of each piece. They offer a range of jewelry including necklaces, bracelets, earrings, rings and pendants.

The brand takes a young, fun and fresh approach. Avicia targets young adults, aged 25-45, looking for a refined, unconventional jewelry pieces.

Solution

To successfully communicate the youthful and feminine personality of the brand, I created a custom logo based on the Marga typeface that feels friendly and approachable.

The brand uses a sweet berry color palette with a splash of green for a feminine and fresh appeal. Etna, a modern serif font, with unique and distinctive letterforms, gives the brand a touch of confidence. Engaging images are combined with an easy to navigate website for a satisfying user experience.

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